Steve Ratcliff was in private practice, then became a Pankey Institute Faculty, then the teaching director then teaching director of Spear. He continues to change lives (including mine). He opens his heart and shares with us his wisdom and a few pearls to take to our lives and profession.
His main concern for dentistry as a profession:
- Being taken over by large corporations and the disappearance of the solo practice.
His outlook for the professions future:
- The fusion of Cone Beam CT scanning and CADCAM technology.
His main clinical recommendation:
- Take lots of photographs. “The best communication tool ever”
His book recommendation:
- The challenger sale paper back Book, The Challenger Sale Audible
His technology / app resource:
- Steve is a self proclaimed “not a big app guy” but when pressed, he thought of an app for Skiing (no joke) called JH Unwrapped: Click here to see it in iTunes
His final words of wisdom:
- A metaphor that comes from his passion for motorcycling: “Keep the shiny side up”
Dr. Ratcliff can be reached at:
- sratcliff@speareducation.com
- http://www.speareducation.com/