Xaña is our boss and resident visionary. She’s our go-to strategist for large group and multi-location practice clients. She lectures nationally, educating dentists on the ins and outs of successful dental marketing. She works with the account team to make sure everyone is up to date on the latest and greatest industry trends. And occasionally you’ll find her playing receptionist, because it drives her buggy to hear the phone ring more than twice. You’ll usually find her padding around the office in her stocking feet, checking in on the agency departments, analyzing plan results or offering perspective on a new creative approach for a client. With 23 years of experience marketing dentistry, she has pretty much seen it all.
Despite her passion for marketing, she does tear herself away at the end of the day to spend time with her family. Her son Ryder is a future rocket scientist (really) and her daughter Savannah is the next daVinci (again, really). She and Jen Bernstein are Bucknell Bison Basketball fanatics and don’t hesitate to talk back to the refs. She’s been married for 21 years to Dr. Larry Winans, and no, she does not and has never worked in his dental practice. She would prefer to stay married to him instead
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