Dr. Ann Marie Marie Gorczyca is a Clinical Adjunct Professor of Orthodontics at the Arthur A. Dugoni School of Dentistry, University of the Pacific, where she speaks on management topics including marketing, teamwork, treatment coordination, customer service, management systems and human resource management. She was a marketing speaker at the 2011 and 2012 American Association of Orthodontists (AAO) Ann Marieual Sessions, and will also be a speaker in 2014. Formerly a faculty member at University of California San Francisco School of Dentistry, she has received teaching awards from UCSF and University of the Pacific Dental Schools. Dr. Gorczyca is a Diplomate of the American Board of Orthodontics and is in private practice in Antioch, California.
Ann Marie’s favorite quote and why:
“What happened to excellence?” – Seth Godin (click to tweet!)
Ann Marie strives for clinical excellence every day on her orthodontic practice. She believes that it is something that every dentists should strive for. And if you are devoted to excellence, you are — by definition — a passionate dentist.
What she does for the dental profession:
Ann wrote a book called “It All Starts With Marketing: 201 Marketing Tips for Growing a Dental Practice”
The book summarizes the activities that Ann Marie personally did with her own private practice, which helped her to start an orthodontic practice — from scratch — in a community, where she was initially a total stranger.
Her difficult time story:
Ann Marie recalls the time when she started her practice from scratch. She also feels that the present time in dentistry are difficult times; the patient’s finance being a bigger factor now, than it’s ever been.
What she sees as the up and coming thing in dentistry:
Ann Marie is tremendously excited about having the ability to reach patients directly via the internet. She says that if this resource is used wisely, the message of clinical excellence can be delivered directly to the public, because patients can see the difference between a well-treated case and a not well-treated case, like they have never been able to see before.
The best advice Ann Marie has ever received:
“Luck is the intersection of opportunity and preparedness.” (click to tweet!)
Every day, we create our own luck. And it’s by the opportunities that we recognize, and that we are prepared to take.
Clinical or Management pearl (tip):
Listen as Ann Marie shares and discuss these awesome pearls:
1. Public Relations
- Any time, any place – be a “dental evangelist”
- Know your brand
- Communication – deliver your message in public, to as many people as you can
- Discovery – be visible in the internet
- Experience – bring the public to your office
2. External Marketing Relationship
- Educate – be a continuing education provider
- Communicate – talk to your fellow doctors
- Participate – study clubs
- Give – appreciation and recognition to colleagues
- Produce – offer to do diagnostic wax up of your cases
3. Internal Marketing
- “We will take good care of you.”
- Give patients survey
- Product – patient’s happiness
- Payment plan
3. Promotion – proper way of asking for referral
4. Elevator Pitch – know your core values
Technology or procedure that is exciting Ann Marie right now:
In the arena of marketing, she is excited about the internet because it gives a platform to reach the world. She thinks that it is the new frontier for dentistry.
Internet / App resource that Ann Marie feels is awesome:
Her favorite resource is Twitter. Her username is @DrGorczyca
Her book recommendation:
“Poke the Box” by Seth Godin
- Paperback edition can be purchased on Amazon here.
- Kindle edition can be purchased on Amazon here.
- Audiobook edition from Amazon Audible can be purchased here.
“The 50 Best Business Books” by Hazel Davis (Editor)
- The magazine can be purchased on Amazon here.
Ann Marie’s recommendation for those who are about to start new or restart:
- Get involved with the dental community. Take initiative and give some presentations.
- Look around for opportunities.
Dr. Ann Marie Gorczyca can be reached at:
Book: “It All Starts With Marketing: 201 Marketing Tips for Growing a Dental Practice”